Medusa Face
LiveYour face in the Medusa suit. Tap for a photo, hold for a video.
Saves PNG / MP4Play now →
01 · Why we're doing this
Awareness. Scarcity.
A reason to share.
Monster Mansion is a giveaway people play, not just enter. Every game ends with something worth posting, every post is a door, and every door spreads the campaign to someone new.
1
Drive awareness
Each game ends with a branded 9:16 video or photo players post themselves. Every post puts Monster Mansion in front of their followers: organic reach we don't pay for.
2
Build scarcity
Monster Mansion Vol. I is a limited drop. Win it in the giveaway, or sign up and buy it on our website before it sells out. Every game ends with that message, and the games site shows how many Mystery Pumpkins are still left, live.
3
Maximise the giveaway
People want something back for joining. Doors turn every follow, story, comment and play into an entry, so we reward exactly the actions that grow the brand.
4
Test what spreads
A test of giveaway + full ManyChat campaign + digital games, together. Does it drive virality, organic sharing and views, engagement and follows on both our accounts?
PlayGame + giveawayA reason to join.
ShareOrganic postsEvery player is a mini ad.
GrowViews + follows@hellonancy_official and @nancymonsters.
LeadSign-upsManyChat DMs + drop list.
ConvertSalesLimited drop: buy before it's gone.
One person wins Nancy for life. 100 win a Mystery Pumpkin.
It's a limited drop. Everyone else can get it online, if they're fast enough.
What the test measuresViewsEngagement · comments, story tagsNew followers · @hellonancy_official + @nancymonstersPosts per playerFriends each player bringsLeads · drop sign-upsSales · conversion from the drop
Give to get.
Players get a game, a share-worthy video and a shot at a lifetime of Nancy. We get follows, stories, comments and creators announcing it for us. Everyone has a reason to take part, and to bring a friend.
They learn the product by playing it.
No product lecture. Each game is built around one thing that makes a Monster Mansion toy different, so the USP lands on its own. That's a stronger brand memory than an ad.
Medusa FaceDesigned like artYour face inside Medusa's tentacle: you see the sculpted silhouette up close, a toy you'd leave out on the shelf.
Ooh-La-LaSteady vs. pulseHold the "ohhhh" to walk, punch an "Oh!" to hop: the rhythm of a long build-up and sharp bursts, felt through your own voice.
Lemmy LipsLips with a tongue insideLemmy's lips sit on yours and only the tongue moves, licking every devil: the lips-with-a-tongue design explains itself.
Monster Mansion BoothTrue sizeJack, Lemmy and Medusa pose next to you at real scale: Jack fits in a palm, about half Medusa's height.
Shake & TearCollectible surpriseRip the blind bag to see who you got: a collectible character series in discreet packaging.
Door Glow-UpScary outside, cute insideKnock, the door opens, you're the monster: the Monster Mansion characters' personality in one transition.
Draft Confirm each product claim with the product team before it goes in public copy.
02 · Who brings them in
Four ways in, one landing page.
Every channel points to the same place: the Monster Mansion games page. From there the loop runs itself. Tap a channel to see what we post and how we track it.
What we post
Call to action
How we track it
Ads · Creators · Community · Email→Games landing page→Play & save→Post & tag→Comment keyword→ManyChat opens a door→Friends see the post↺
Paid and creator reach starts it. Players posting their runs keeps it going.
03 · How it plays
Six steps, one phone.
1
Land on the site
"How to win" pops up first.
2
Confirm 18+
Asked once per phone.
3
Play the filter
Your face inside Medusa. Pick a world behind her: galaxy, beach, honey and more.
4
Act on Instagram
Nancy
ava.demo MEDUSA
ava.demo MEDUSA again 😏
Story: tagged us
Follow, tag a story, comment a keyword.
5
The DM arrives
nancymonsters
MEDUSADoor unlocked!You now have 6 doors = 6 entries.Your door code
MM-7K3Q2XSee my doors
MM-7K3Q2XSee my doors
ManyChat counts it instantly.
6
Watch the doors open
Their personal doors page.
04 · Earn doors
Four ways in.
+1
Comment “LEMMY”, “MEDUSA” or “JACK” on any of our posts
Every comment+1
Post your Medusa face to your story & tag us (This is the photo filter experience! Have fun, download it and post on your story!)
Every story+1 +1
Follow both of our Instagram accounts, @hellonancy_official and @nancymonsters
Once each+3
Bonus codes we drop in stories
Once per codeWant a feature? DM us your content and mention @hellonancy_official. No keyword, no door. Repeats sent by ManyChat by mistake count once.
05 · Games
One mansion, six games.
Every game is played on the phone and ends with a photo or video they keep. They post it, then comment one of three words on any of our posts. ManyChat opens a door.
Comment to open a doorLEMMY MEDUSA JACK
REC42m
Ooh-La-La
LiveHold "ohhh" to walk, shout "Oh!" to hop. The whole run records itself.
Saves the run MP4Play now →
0:12😈 7
Lick the devils.
BLOW A KISS → LICKLemmy Lips
LiveLemmy's lips sit on theirs, live on camera. Emojis float past in rows. Blow a kiss when a 😈 crosses Lemmy's mouth and the tongue licks it. Lick the wrong one, lose a point.
Saves the run MP4Play now →
BOOTH2 / 4
NancyMonster Mansion Booth
In progressA 4-shot photo booth: Jack, Lemmy, Medusa, then the whole gang. Countdown, pose, repeat.
Saves strip PNG + boomerang
REC
😮YOU
NancyVOL. I · ?
SHAKE TO TEARShake & Tear
Fine-tuningShake the phone to rip the blind bag. The selfie camera films their reaction to the reveal.
Saves reaction MP4Play now →
knock · knock · knock
TAP ×3
Door Glow-Up
To buildFilm yourself, knock three times, the door swings open and you're the monster. A ready-made transition.
Saves transition MP4
1
Play
Phone browser. No app.
2
Save
One tap to Photos. Caption copied.
3
Post
Story, Reel or TikTok. Tag us.
4
Comment
LEMMY, MEDUSA or JACK on any of our posts.
+1
Door opens
ManyChat DMs the door code.
Limited drop. Win it or get it.
Every game's end screen says the same thing: Monster Mansion Vol. I is a limited series. Keep playing to win it, or don't wait: sign up and buy it on our website before it's gone.
9:16 · 1080 × 1920Video · up to 15 s, MP4Watermark · Monster Mansion logoPrivate · runs on the phone, nothing uploadedEvery story · +1 door
06 · Codes
Two kinds of code.
Door code
Already counted → typing it just confirms
Already counted ✓This door unlocked automatically through ManyChat when you commented MEDUSA on Oct 13. You have 6 doors in the draw.
Bonus code
Typed on their doors page → extra doors, once
+3 bonus doors!Story secret code. You now have 9 doors.
Someone else's code · Not your doorBonus used twice · Already usedTypo · That door won't open
07 · The draw
More doors, better odds.
1
Entries close
Date set in the terms.
2
Press Draw
The entry list is frozen and fingerprinted.
3
1 winner + 3 backups
Nancy for life. Weighted by doors, no repeats.
4
48 hours to reply
Then the next backup. Film it for stories.
@ava.demo · 15
@luna.demo · 3
15 doors = 5× the chance of 3 doors.
73of 100 Mystery Pumpkins
still to win
still to win
100 winners across the campaign each win a Mystery Pumpkin. The games site counts them down live, so every visit says: fewer left than yesterday.
Decide How the 100 are picked (daily draws? first to X doors?) and who updates the counter. The number shown is demo data.
08 · Team tools
Everyone's doors, live.
LeaderboardDoors and odds per player
CSVDownload everyone
Bonus codesCreate in one click
DrawWinner + backups, saved
09 · ManyChat setup
Three flows, one request each.
Each flow sends one External Request (POST to /api/door, header x-door-key). The reply fills the DM.
Comment keyword
TriggerComments with LEMMY, MEDUSA or JACK, on any post
{ "ig": "{{ig_username}}",
"action": "comment",
"text": "{{last_input_text}}",
"ref": "{{last_comment_id}}" }Story mention
TriggerStory mention of @nancymonsters
{ "ig": "{{ig_username}}",
"action": "story",
"ref": "{{last_story_mention_id}}" }Follow check
ConditionFollows your account = yes. Repeat on @hellonancy_official with follow_hn.
{ "ig": "{{ig_username}}",
"action": "follow_mm" }DM copy
{{message}} Your door code: {{code}}. See your doors: {{link}}
BackupIn every flow, also add
doors +1 to a ManyChat number field. If the tracker is ever down, ManyChat still has every count.10 · Built to stay up
Ready for launch day.
Traffic spikes
Filter runs on Vercel's global network.
Busy hours
Fast counter database. Load test with 20,000 fake actions before launch.
Double counts
Each comment or story counts once.
Fake entries
Only ManyChat holds the secret key.
Before we go live
- Approve the Upstash Redis database
- Build the 3 ManyChat flows (+ HN account)
- Write the giveaway terms and define "lifetime"
- Legal: NY and FL rules for prizes over $5,000
- Swap the devil emoji for licence-safe art
- Set the close date and draw date
- Build Monster Mansion Booth, Shake & Tear, Door Glow-Up